TVs
OLED, QLED and 4K televisions that bring the cinema home – with brilliant colours, high contrast and smart streaming features in every size.
50 of 50 products
Accepted payment methods
- Vorkasse per Überweisung
TVs at Aura Haushaltsgeräte
By Barbara Horn, Editorial Director
OLED, QLED or classic LED — for a genuine cinema feel at home, we stock current televisions across every common screen technology, from a compact second set to an XXL screen for a dedicated home cinema.
OLED, QLED or LED?
OLED televisions generate light pixel by pixel, delivering perfect black levels and near-infinite contrast — ideal for dark rooms and film viewing. QLED televisions use a quantum-dot layer in front of an LED backlight and stand out for particularly high peak brightness, giving them the edge in bright, sunlit rooms. Classic LED models without quantum-dot technology offer solid picture quality at the most affordable price and make a good second set for a bedroom or study.
What should you look for when buying?
The right screen size depends on your viewing distance: as a rule of thumb, sit at around 1.5 to 2.5 times the screen's diagonal for 4K content. For gaming, a high refresh rate from 120Hz upwards and low input lag are worth paying for. HDR support (HDR10, Dolby Vision) delivers a wider contrast range on compatible content, and the built-in smart TV platform determines how comfortably you can stream without an extra box.
Which television brands are popular?
LG is the pioneer and market leader in OLED technology, with the widest range of models. Samsung has committed firmly to QLED and offers a particularly polished smart TV interface. Sony stands out for outstanding picture processing, Philips is known for its distinctive Ambilight bias lighting, and Panasonic and Hisense both offer good value across every screen technology.
| Criterion | OLED | QLED | LED |
|---|---|---|---|
| Black level | Perfect, pixel-precise | Good, with local dimming | Solid |
| Peak brightness | Moderate | Very high | Moderate to high |
| Best for | Dark rooms, films | Bright rooms, HDR content | Budget buyers, second set |
| Price level | High | Moderate to high | Affordable |
Questions about the right screen size for your living room, or how to choose between OLED, QLED and LED? Our service team is happy to advise you personally.